An employee recruitment strategy is basically defined as an organized, finely tuned action strategy to successfully and efficiently identify potential talent pools, bring together qualified candidates and make the best-fitting candidate onboard. Also called an applicant tracking system or recruiting software, it's not just a one-time program for a single instance or case. It's a continuous and periodic process that identifies trends, risks and rewards throughout the hiring and selection process. It helps manage recruiting, tracking, training and development and other business processes through the identification of both qualified and unqualified candidates. It provides employers with accurate data and reports, and allows them to make informed decisions for the right people.
As more companies are making their way into the cloud to save costs, they're also looking at employee recruitment strategy as an expense savings exercise. Using social media can help cut costs related to printing, designing and postage for printed brochures, flyers and direct mail pieces. Since most social media sites are free to use, most candidates don't have to pay in order to put their name and photo in front of millions of potential employers. They don't even have to spend money on postage to post a resume or apply for a job. In addition, using social media to recruit for hard to fill positions allows companies to reach out to more people, which leads to an increase in job offers. The most successful recruiting efforts aren't conducted in person; they're conducted via social media websites and emails.
It is a proven fact that candidates who have access to the right resources and information when they need it are more likely to be hired for the job than those who don't. In addition to providing the right information and details when needed, using an employee recruitment strategy helps employers to weed out unqualified candidates. A company can increase their chances of finding the right candidate by conducting extensive research before they start the hiring process. The cost of hiring the wrong candidate can be far greater than hiring an employee with great potential.