An employee recruitment strategy is simply defined as an organized, flexible action plan for effectively and successfully identifying talent pools, recruiting top talent and getting the best-fitting talent onboard within a company. Also called an employment brand strategy, it isn't just a one-time plan for an instance or a particular case. Rather, an employee recruitment strategy is rooted in an overall business strategy that views the employee workforce as a significant and strategic investment over time. To better understand this concept, it's useful to compare an employee recruitment strategy to an investment portfolio strategy.
An investment portfolio is simply a set of financial statements including inventory, cost, earnings and other relevant financial ratios. The purpose of this type of analysis is to provide a company with a comprehensive overview of how an investment is doing and whether the company is making a sound investment in its own talent. A similar level of comparison can be applied to an employee recruitment strategy by detailing the investments that are being made to hire talent, develop new hiring processes and train existing employees. When done correctly, an employee recruitment strategy can result in the hiring of the most qualified and capable applicants. In fact, by properly aligning recruiting efforts with an overall business strategy, an effective employee recruitment strategy can help to drive more candidates than the resources typically available to companies in their industry.
A good employee recruitment strategy allows a company to develop a comprehensive profile of the types of candidates who are looking for work. This allows employers to target their efforts to those candidates with the greatest potential for success based on their skills, preferences and personal characteristics. When a company puts together a recruiting system that targets the best talent based on these broad candidate characteristics, they are far more likely to hire the very best candidates. This means that an organized and flexible recruiting process results in the best talent and the ability to quickly and effectively find and recruit the best talent at the best salaries.